What does a high-performance law firm website Really look like?

Strategy and scope

Let’s take a moment to consider objectives and align expectations.  Experience tells us that this will save time and perhaps frustration and cost later. 

Things to think about:

• Identify the types of clients served.
• Consider the services the firm offers, how these services may be categorised and divided into sections and particularly the phrases potential clients might use when searching for them.
• Decide whether it’s best to position the firm as specialists or generalists.
• Determine if our target market is local, national, or international.

A clear understanding of these important points will allow us to define a website structure and content plan that will maximise visibility, visits and enquiries.

Structure and content

Here we can bring together the key components of the website in a clear and logical order informed by our newfound insights.

A typical law firm website includes the following content types:

• Home Page - A compelling introduction to your firm, showcasing its strengths and unique selling points while clearly signposting the rest of the site.
• Main Service Sections - Organised by customer type or overarching specialty, relevant services are clearly listed alongside expert team members and relevant supporting articles.
• Legal Service Pages - Carefully divided into sections to reflect clients needs and aligned with common search terms.
• Team Pages - Highlighting key team members and their expertise.
• Testimonials/Case Studies - showcasing successful cases and satisfied clients. 
• Blog/Articles - providing informative and relevant content that demonstrates the firm’s authority and expertise.
• Location Pages - summarising the areas served by each physical location and the specialities of the team members there.
• Contact Page - Clear contact information and a form for enquiries.

Within these pages your website is also likely to include:

• Calls To Action - Compelling prompts designed to encourage your website visitors to reach out.
• Response Forms - Dependable and user-friendly, equipped with robust security features to shield you from unwanted spam.
• Structured Data - Precisely crafted data snippets designed to enhance visibility on search engines and social media, while boosting the likelihood of appearing in AI summaries or other prominent search result features.
• FAQs - To provide clear, user-friendly answers to common questions in a way that is optimised for search engines.
• Accreditations - Information about relevant accreditations and memberships provided by the Law Society or other professional bodies.
• SRA Compliant fee information [what else?]
• Privacy and Cookie information - Necessary for Compliance with the Cookie Law and GDPR.
• CSR - Content showcasing your practice's dedication to corporate social responsibility.

Depending on your area of law you might also want include:

• Cost or Compensation Calculators

Look and feel

Your law firm’s website should reflect your brand and tone of voice. Consistency and clarity in messaging are essential. Every visitor should experience the same level of professionalism and attention to detail that defines your legal practice.

We can provide startup law firms with a customisable foundation theme, perfect for launching a new website quickly and efficiently. 
Whether you're an established firm or a startup with specific design needs, our LawSite system provides a flexible foundation to bring your vision to life.

Build upon your existing branding or collaborate with our team to create a new, sophisticated visual identity tailored to your practice.

Ongoing development and support

We expect your new website to deliver results from day one, but launching your new site should be just the start. Our LawSite system offers a robust platform designed to support your growth, enabling you to effortlessly refine your site's design and content as your practice evolves and expands.

We’re here to work with you on an ongoing basis to ensure your website continues to develop and improve – delivering more visitors, enquiries and clients.