Clean design and clear product choices combine in a new concrete5 travel site for cruise specialists Orbital Travel.
It’s always great to get to know new clients but there’s something special about working with the same team over several years. We’ve had the pleasure of working with Orbital Travel for 20 years now - we’ve designed and built several iterations of their main website as well as specialist microsites for niche markets.
The latest site, www.orbitaltravel.co.uk is clean and fresh and takes advantage of increases in connection speeds to allow large, prominently displayed image of destinations, cruise boats and hotels. The image thumbnail creation technology built-in to concrete5 8.5 allows optimised images to be delivered depending on screen size and resolution – great for user experience and for search engine optimisation.
Search engine optimisation is important to Orbital Travel. During development particular attention was given to preserving existing rankings and to structuring new content to gain optimum results.
Dealing with the many different destination, cruise, itinerary and boat options available can be complex for website visitors and also for website administrators. At the planning stage we worked with Orbital to design a structure that would clearly communicate the relationships between all available options. concrete5’s sophisticated topic attributes and easy to manage site structure make it easy to keep these dynamic relationships up-to-date.