Documentation

Website Setup

Here's a complete list of everything we'll need from you to get your new website ready to go.

Everything indicated in green is required other information may be supplied now or added later.

branding

Specification
Your Logo

A vector format artwork file of your logo (Adobe Illustrator .ai or eps file or similar) will mean it appears at the best quality on even the highest resolution screens.

You may need to ask your designer or printer for this - if you'd like us to explain what's needed send us their details and we'll ask them directly.

Branding Reference

If you can supply pdf files or hard copies of recent branded promotional material it will help us make sure your new website ties in closely with your agency's existing look.

HOME PAGE CONTENT

Depending on the style of home page you've chosen and the messages you want to convey this content will be differ but in generally we will need:

Specification
Main Images

If you are using the Slideshow or Image Top layouts for your Home Page:
Hero Image size: 2000px x 600px

If you are using the Minimal Top layout:
Hero Image Size: 2000px x 800px

Slideshow Copy

If you are using the Slideshow layout for your home page we will need 20-40 words for each slide. You might choose:

  • Slides featuring the locality and linking to individual Local Area pages.
  • or perhaps, Slides linking to different website content e.g. Our Experience, Our Team, Local Area, Ask for a Valuation etc.
Additional Copy The words you choose for your home page will depend on the particular strengths of your agency:

  • A welcome message should ideally include some references to your local area and the terms estate agent or estate agency. This will help Google list your website appropriately.
  • Introductions to other sections of the website will entice visitors to explore further.
  • It's always worth asking again for a valuation request.

Search Vocabulary

In Search Vocabulary we set up key locations and display priority for mobile search.

Specification
Primary Locations A list of up to 10 Primary Locations.
Secondary Locations A list of up to 20 Secondary Locations.

Local Area

Local Area pages link to property search results, boost search engine performance and demonstrate local knowledge.

For each Local Area you would like to feature please provide:

Specification
Introduction 20-40 word summary used in Local Area index.
Description 100-200 word description shown on the main Local Area page.
Nearby 50-100 word summary shown in tab on main Local Area page.
Travel 50-100 word summary shown in tab on main Local Area page.
Amenities 50-100 word summary shown in tab on main Local Area page.
Image Size: 640px x 426px

Offices

For each Office please supply:

Specification
Name
Address 1
Address 2
Town
County
Postcode
Phone
Email
Description 20-40 word summary may be used on the Contact page and elsewhere.
Image Size: 640px x 426px

Team

For each team member please supply:

Specification
Name
Qualifications
Job Title
Biography 50-100 word biography.
Email
Phone
Mobile
Image Size: 640px x 426px
Related Office
Specialism

Testimonials

For each Testimonial please supply:

Specification
Author Name of the person(s) giving the Testimonial
Date Date the Testimonial was received.
Organisation Author's Organisation name (where appropriate)
Extract 10-20 word extract highlighting the best bit!
Testimonial 50-100 word summary shown in tab on main Local Area page.
Optional Content
Image Size: 640px x 426px
Related Office If appropriate link the testimonial to a particular Office
Related Team Member If appropriate link the testimonial to a particular Team Member

Local Features

We will set up Local Features like schools and transport links for you.

Please supply the following information:

Specification
Postcode Areas for Schools excEA automatically calculates the distance from each property to a set of local schools and displays those nearest.
Please supply a list of postcodes to include in this calculation. For example:
AL3, AL4, AL5, AL8 and WD1
Important Transport Links excEA will also calculate the distance from the property to a set of transport links like Railway or Tube stations, Airports or Motorway junctions. Please supply a list of local transport links you'd like included.
Normally this will be a list of 10-20 locations but this will depend on your area.