Paid Traffic Research

Here you will find an overview of the competitor’s paid keywords, the estimated number of clicks the website receives per month, and the estimated monthly PPC campaign budget.

The detailed paid keyword analysis includes the following data:

  • website ranking position for the selected keyword
  • ad SERP location (top, side or bottom)
  • Search volume, CPC (cost-per-click)
  • level of Google Ads competition
  • the number of clicks
  • traffic share in percentage and its cost.

Rankings Changes

To track changes in rankings compared to the previous check, go to the Rankings Changes section where results are shown for the following categories:

  • improved
  • decreased
  • new
  • and lost keywords.

You can view all the results by clicking on each one of the tabs.

Ad History

In this section, you’ll see a list of the most popular ads along with key parameters, the text of the ads and how they’re displayed in Google.


The Competitors section lists websites that receive paid traffic for keywords that are the same or similar to ones targeted by the analyzed website.

Competitor Comparison

In this section, you can take whichever two domains in addition to the analyzed website and check to see if there’s a keyword overlap between them. Here you can compare your website’s semantics to those of any of your competitors to find keywords you aren’t targeting yet. To start working with the tool, enter up to three domains, and hit the “Show Results” button.

Pages & Subdomains

The “Pages” and “Subdomain” sections show the list of the most ranked pages and subdomains of the analyzed domain in Google’s top 100 organic search results. Here you can also see the percentage of traffic that every page or subdomain brings from paid search results, the estimated cost of paid keywords in Google and the number of keywords the page/subdomain is ranking for in Google’s top 100 search results. By clicking the URL, you’ll dive into the analysis of a particular page or subdomain using all the available parameters in the Competitor Research tool: view keywords, ads, keywords rankings, and so on.

This data will only be used by Katalysis Net Ltd for processing your query and for no other purpose.