Resolve technical issues - where possible fix issues highlighted in the technical SEO audit. These might include broken links, issues with robots.txt or sitemap.xml files and improvements to page speed through code optimisation.
Content optimisation - suggest and make updates to existing content to improve search engine visibility. This might include changes to urls, meta-data, headings, text content, additional text and the addition of image alt tags etc.
Search visibility improvements - we’ll look at the way your site appears in the search results and suggest/make immediate improvements by updating your Google MyBusiness profile, adding Structured Data to your website and improving meta descriptions to encourage click-throughs
Set up Goals - having considered your objectives we’ll add trackable Goals to Google Analytics and update website forms to collect the data necessary to measure your success.
Identify important metrics - highlight which metrics are relevant for regular reporting and to monitor success.