Vasyli Brand Development Campaign
Katalysis developed a brand building campaign for Vasyli International. The campaign built Vasyli's profile as a leading innovator in its market.
Katalysis came up with the concept of the 'ThinkTank', a communication platform built around a group of eminent healthcare specialists from around the world who contribute to Vasyli's product design and development.
The campaign has run in Australia, United States and the United Kingdom and has become a cornerstone of Vasyli's marketing communications activity.