Clicking on a result in the Local Pack section no longer links to the agent's website but takes the searcher to a map page with other local agents listed and the chosen agent's result displayed in a Local Card format.
At this point the full local pack results become visible with rating summary, address and opening times shown where available.
Clicking on entries in the list show the local card presentation for the agency with the possiblity of enhanced image, contact, rating and review information being available to the searcher.
While there is a correlation between local and organic search performance local results are influenced more significantly by location and review signals and information from your Google MyBusiness account.
For those with a deeper interest Matthew Barbey's article on Search Engine Land is good reading.
There are some immediate ways for agents to interact with Google which may improve their search ranking and will certainly improve their local search appearance:
- Set up a Google MyBusiness account
- Set up a Google+ page for your agency
- Start asking your satisfied clients to review your service on Google
Additionally it will be important to take a critical look at your website to ensure it is performing as well as possible in the organic search results (more below).